A solid competitive analysis provides: niche overview: linking environment, competitive landscape, potential linking opportunities; competitor tactics: sponsorships/partnerships, blogger outreach, affiliate marketing, guest posting, etc. and content analysis: competitor strategies, popular topics and formats, content gaps. In this article, I'll walk through competitor analysis, using a common example to highlight the important
insights you can learn by checking your competitors' backlinks, keywords, and content. My example for this article will be 1Up Box, a monthly subscription box that offers “epic gear for geeks and gamers”. I feel like a bit of a geek/gamer, and I really toyed with the idea of fax number list buying 1Up Box. Of course, they are not customers. Identify search competitors 1Up Box Img Homepage Identifying research competitors is the first step in a competitive analysis. There are several ways to unearth search competitors. I recommend:
talk to your client (he knows his business best); verification of important SERPs; SEMrush BuzzSumo Using the tools and methods listed above, I've identified 1Up Box's top search competitors: Loot Crate nerd block Fuel Geek Geek Me box Finding and identifying search competitors is the easy part, so let's focus primarily on the analysis. Niche insight: Examining how 1Up Box measures against the competition If your goal is to secure links, you need to understand the linking environment within your niche.
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