In fact, for competitive research, the direction and purpose of each position research are different. Take low-cost classes as an example: If they are market students, they may pay more attention to the delivery materials, delivery channels, delivery executive list strategies, etc. of competing products. If they are sales students, they may value the ability of competing products to transform in the community and private messages. If it is an operation classmate, that is my current identity. I will pay more attention to all the links of competing products from registration executive list to the end of the course, and by dismantling each of their steps, I will find out what can be learned in my low-cost course design.
Steps of Competitive Research 1. Step 1: Where to find competing products This is divided into two parts, the first part is the channel. If you are entering this field for the first time, it is recommended that you first use some common search engines executive list and platforms, such as Baidu / Zhihu / Douyin / Station B / WeChat, Tencent Course, NetEase Cloud Classroom, Himalaya, Litchi Micro Course, etc. . Secondly, look for some industry information to see what executive list competing products are mentioned in it, such as iResearch, Huxiu, 36Kr, and everyone is a product manager. Finally, you can also go to the line to find experts for consultation and chat. But this is paid. The second part is keywords.
You may search for different keywords, and the results will be different, such as financial management courses. Precise keywords: financial executive list quotient, wealth management, investment education, etc.; Question-based keywords: how to increase the annual rate of return, how to buy funds, and what to do if financial management loses. If you don't know the keywords in this industry, you can use ASO100 and Cicada Master to filter keywords. ASO100 - Search executive list for core industry words, such as English - click on an APP - click on keyword coverage. This is limited to competing products with APPs. 2. Step 2: Identify several key research objects Find the direction of the research object. Potential competitors: products in the same industry with different user groups.