Google Maps often zooms out and leaves the original search box, providing the places search results from a wider geographic area. So in my restaurant example, some in the map area are omitted from search results in favor of restaurants up to five miles away. What made a new business shine on Google Maps New businesses are particularly difficult. About 50% of local search ranking factors relate to third-party recognition and interaction with your business. And because we're talking local search,
broad traditional brand reputation, even national franchise brands, has limited, if not negligible, impact. In fact, of the five new restaurants I'm about to compare, all but one have many other locations, and the one new restaurant that consistently shows up in search results jewelry retouching service on Google Maps has the second-fewest locations. The restaurants I'm comparing are all on the same side of the road (west) within 1/2 mile of each other and opened within five months between July and November 2016. I didn't include Menchie's , a boutique frozen yogurt.
The restaurants are: Lazy Dog Restaurant and Bar Costa Vida Fresh Mexican Grill Mediterranean coffee from Taziki Grub Burger Bar McAlister Grocery Each of these restaurants has claimed their business profile, provides similar information in their knowledge graphs, and has a significant number of reviews. I was able to exclude the following Google profile factors as influencing ranking or impacting appearance in search results: Dining style, Restaurant or business category, Number of months in business, Number of Google reviews, review quality and images included in the profile.
In the realm of Google Maps, achieving visibility can be challenging, especially for new businesses. While the platform often zooms out, favoring search results from a wider geographic area, local search ranking heavily relies on third-party recognition and interaction. Interestingly, broad traditional brand reputation holds limited sway, with new businesses facing steep competition. Notably, the jewelry retouching service stands out despite its fewer locations, suggesting factors beyond sheer quantity influence rankings. Amidst this complexity, businesses can benefit from affordable PPC management services to strategically navigate search visibility and enhance their online presence.