The issues of the day are a Canada Phone Number List Database wonderful excuse for procrastination. How do you ensure that you and your team get off the hamster wheel and keep a constant focus on executing strategic projects? In this article my 10 tips for implementing your strategy. 1. Avoid Columbus Syndrome Canada Phone Number List Database When Columbus crossed the Atlantic, he didn't know where he was going. When he arrived on the American continent, he did not know where he was. When he returned to Spain, he did Canada Phone Number List Database not know where he had been. Many teams suffer from this Columbus syndrome. They don't know where they are going, are in the dark about where they are, and have no idea where they come from.
What is missing are clear Canada Phone Number List Database goals. A goal is a concrete move from A to B. Without clear goals there is only hope. And hope is not a strategy. Therefore, together with your team, define exactly where you are and what success looks like when you have achieved your strategic goals. 2. Distinguish between goals and alternatives to achieve these goals For example, if your goal is to go to Italy, there are Canada Phone Number List Database several alternatives to get there: plane, train or car. Be rigid in your goals, but flexible in activating or stopping alternatives to achieve those goals. The pitfall is that many teams fall in love with an arbitrary alternative to achieve a goal. Is SEO optimization the goal, or is the real goal simply to grow your business faster.
In the latter case, SEO Canada Phone Number List Database optimization is not a goal, but one of the many alternatives to accelerate growth. 3. Continuously develop new alternatives to achieve your goals If you have no alternative to achieve a goal, you are dealing with a fact. Choose another target. If you only have one alternative to achieve a goal, then you have a problem. All your eggs are in one basket. If you have two Canada Phone Number List Database alternatives to achieve a goal, you are in a dilemma. Only with three alternatives or more do you have a feasible strategic plan. The reason companies like Google and Microsoft often and consistently take over other companies is that they keep developing new options to achieve their goals.